Core hydration is ultra-purified has a pure crisp taste and just the right amount of electrolytes and minerals to work in harmony with your body’s natural ph of 7.4 Ph. Your body is always trying to achieve its natural balance. Being too alkaline-heavy or too acidic can end up being harmful to you and your body. Core is designed to work with and for you. Hydrate with the award-winning clean crisp taste of core and enjoy staying balanced. All bottles are one hundred percent recyclable and bpa-free. The bottle was also envisioned with your lifestyle in mind the contoured silhouette makes it easy to hold when on the go the wide mouth opening makes hydrating quicker and the cup cap makes it easier to share with friends. A balanced body performs better it’s that simple.